Idea Bootcamp is a programme where students can workshop their entrepreneurial ideas. They needed a logo which would communicate relaxed, informal brainstorming sessions.
The initial brief was for an identity which looked sketchy and stencilled. We decided that we could take this concept one step further, and lasercut a real stencil of the logo, which the students used around campus on pavements and whiteboards and on social media to promote the programme.
Jenny Mason 