Zero Waste at Ostend Market is a community run non-profit which aims to divert waste from the weekly local market away from landfill, and educate market-goers about composting and recycling.

Despite being a worthwhile initiative, the waste station looked unappealing, and lacked a strategy for engaging with the public. The group needed volunteers to man the waste station and provide information, but it’s not a glamorous job. They also needed resources to help the volunteers inform the public about disposing of waste properly, and to recruit more volunteers. Now, using signage with a traffic light system to make the waste options easier to understand, shoppers are encouraged to make the right choices.

With clear, easy-to-understand volunteer resources and wooden signage, the waste station now looks tidier and encourages public interaction. Plus, volunteers are able to share information including signage templates with other environmental groups.