Zero Waste at Ostend Market is a community run non-profit which aims to divert waste from the weekly local market away from landfill, and educate market-goers about composting and recycling.
Despite being a worthwhile initiative, the waste station looked unappealing, and lacked a strategy for engaging with the public. The group needed volunteers to man the waste station and provide information, but it’s not a glamorous job. They also needed resources to help the volunteers inform the public about disposing of waste properly, and to recruit more volunteers. Now, using signage with a traffic light system to make the waste options easier to understand, shoppers are encouraged to make the right choices.
With clear, easy-to-understand volunteer resources and wooden signage, the waste station now looks tidier and encourages public interaction. Plus, volunteers are able to share information including signage templates with other environmental groups.
Jenny Mason 